Feature Experimentation is a product that allows users to run tests, uncover insights, and continuously refine customer interactions through Optimizely. It also features advanced personalization, program management, and modern relevant commerce experiences.
Feature Experimentation: Business
Feature Experimentation: Scale
Feature Experimentation: Advanced
Personalization
Create meaningful 1:1 experiences your customers will love
Meet the premier personalization solution for marketers, purpose-built to help you build, scale, and refine real-time, hyper-relevant experiences.
Content Management System
Content Management System (CMS) makes it easy to create, manage, and collaborate on content across teams through Optimizely. It also allows users to create modern and relevant commerce experiences for their customers.
Digital Asset Management
Take control of your marketing content, and get the most out of every asset
Manage any file type (and volume)
Track lineage of every asset
Curate brand collections
Data Platform
Unify, segment and activate your customer data in real-time
Manage customer profiles
Easily create segments
Personalize in real-time
Marketing orchestration
Marketing orchestration is a holistic approach that enables organizations to execute higher-quality campaigns faster and save valuable budget and resources.