Branch

Branch: Engagement

Businesses seeking to maximize mobile user engagement and optimize customer journey experiences face challenges in personalization, dynamic linking, and advanced measurement across channels—including legacy limitations with basic QR codes and deep links. Branch’s Engagement Pro package provides an API and dashboard tools for creating custom QR codes, personalized banners, and dynamic deep links that adapt content based on user behavior and channel context, supporting marketers in delivering targeted campaigns, measuring engagement across platforms, and integrating seamlessly with existing analytics and attribution infrastructure.

Branch: Engagement and Performance Package

Organizations seeking to improve mobile user engagement and campaign effectiveness benefit from a unified platform that provides deep linking, cross-channel attribution, and actionable analytics. This package equips marketers with tools for targeted user campaigns, comprehensive performance measurement, and seamless customer experiences across email, web, and app environments, supporting increased retention and conversion rates through reliable attribution, A/B testing, QR codes, and smart banners.

Branch: Enhancements

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Branch: Enterprise

Enabling large organizations to unify cross-channel mobile attribution, deep linking, and user engagement, Branch's enterprise-grade platform streamlines campaign performance measurement, link management, and data integration at scale. Businesses can enhance app growth and user acquisition while ensuring secure data management, privacy compliance, and global partner connectivity for robust mobile marketing and analytics outcomes.

Branch: Performance

Marketers seeking to optimize digital campaign performance and ad spend accuracy can leverage this solution to measure true ROI, detect fraud, and gain cross-channel attribution using privacy-preserving models. Key capabilities include predictive conversion modeling, unified reporting for cost and conversions, audience segmentation, attribution for TV advertising impact, and machine learning-driven ad fraud prevention.

Branch: Self-service

Organizations seeking to quickly implement mobile deep linking and attribution benefit from Branch’s self-service platform, which enables teams to set up and manage deep links, QR codes, and robust tracking without needing dedicated technical resources. Key capabilities include bulk link creation, customizable domains, analytics, and seamless user journey support across multiple channels to optimize app installs, engagement, and campaign performance.