YouGov Software Pricing & Plans 2025: See Your Cost

Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

Sellers

Marketplace

How much does YouGov cost?

Median buyer pays

$75,000

per year

Based on data from 13 purchases.

Median: $75,000

$5,400

$127,770

LowHigh

See detailed pricing for your specific purchase

About YouGov

YouGov Overview

YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.

YouGov's 9 Products

Audience Intelligence: Profiles

Audience Intelligence: Profiles Lite

Brand & Campaigns: BrandIndex

Brand & Campaigns: BrandIndex Lite

Campaign Activation: Audience Data

Campaign Activation: YouGov FreeWall

Surveys: Custom Research

Surveys: Self-Serve

Surveys: Serviced

Vendr community insights for YouGov

Company with 201-1000 employeesA while ago

"YouGov will add products on as trials for free in lieu of discounts. "

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Meet Ruth, Vendr's AI negotiation agent Ruth

Ruth, trained by Vendr's negotiation experts, provides:

Comprehensive software pricing benchmarks across dozens of spend categories
Step-by-step negotiation insights and guidance

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