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Wistia

Wistia delivers a unified video marketing platform with hosting, recording, webinars, analytics, and brandable players focused on marketers and lead capture.

|Visit wistia.com

How much does Wistia cost?

Median buyer pays
$8,165
per year
Based on data from 51 purchases, with buyers saving 29% on average.
Median: $8,165
$3,830
$15,001
LowHigh
See detailed pricing for your specific purchase

About Wistia

Wistia Overview

Wistia delivers a unified video marketing platform with hosting, recording, webinars, analytics, and brandable players focused on marketers and lead capture.

Wistia's 4 Products

Wistia: Advanced logo
Wistia: Advanced

Enhancing the effectiveness of video-driven marketing campaigns, this solution enables businesses to host, create, and analyze video content while facilitating advanced integrations with marketing platforms. It offers automated campaign tools, webinar hosting with custom branding, analytics, and account management features designed to improve lead generation and marketing ROI for teams requiring scale and deeper engagement.

Wistia: Premium logo
Wistia: Premium

Designed for organizations that require advanced security, scalable collaboration, and dedicated support, this solution enables secure video hosting and management across large teams. Key capabilities include single sign-on (SSO), custom folder permissions, unlimited user accounts, extensive bandwidth, and priority enterprise-level support.

Wistia: Pro logo
Wistia: Pro

Businesses seeking to generate leads and optimize video marketing campaigns can manage, create, and host up to 50 videos while accessing tools for in-depth analytics, lead capture, and team collaboration. Pro enables enhanced video organization with up to five channels and supports secure sharing, custom calls-to-action, and exporting analytics for deeper insights and performance tracking.

Wistia: Starter logo
Wistia: Starter

Designed for businesses seeking an entry-level video solution, this product enables teams to host, brand, and share videos with essential editing capabilities. Users can manage up to 10 included media assets, benefit from professional ad-free playback, and access basic recording and organizational tools to simplify video publishing and distribution.

Vendr community insights for Wistia

Company with 201-1000 employeesThis year
"Wistia allowed us to increase our media needs and lower our bandwidth to better align with our needs! They seem to have flexibility in plans, but you need to ask for it to be more custom to your usage."
Company with 201-1000 employeesThis year
"Wistia has tier based pricing, so the more media files you purchase the lower per media file rate you receive. "
Company with 201-1000 employeesThis year
"We reviewed out usage of the Advanced Plan and discovered we were not fully utilizing. Therefore, we approached wistia in the hopes to reduce our spend. However, Wistia were only able to maintain our current discount of 20% and were not willing to incentivize a multi-year or case study. "
Company with 201-1000 employeesThis year
"We were able to get a 65% discount on a new purchase of Wistia by leveraging a quick signature and intervention from procurement leadership."
Company with 201-1000 employeesA while ago
"Leveraging Zoom as our current provider, we were able to obtain 30% discount off our 12 month new purchase for Advanced. "
Company with 201-1000 employeesA while ago
"They're standard discounting for a 2000 media is 10% discount. By committing to 24 months, they will apply the 10% discount, but also waive the $200 per month fee ($2400 per year) which represents a 25% discount annually."
Company with 201-1000 employeesA while ago
"We were able to maintain our previous discount, absent uplift, despite reducing our consumption volume by 60%+."
Company with 201-1000 employeesA while ago
"Wistia offered a flat renewal from the beginning of our renewal discussions, maintaining our 20% discount in place."
Company with 201-1000 employeesA while ago
"Wistia requires that you be on (or pursuing purchase of) their Premium tier to fill out custom security questionnaires, sign NDAs, negotiate special terms like no auto renew, etc. We were able to negotiate a 29% discount when upgrading from Advanced to Premium in part because many of our purchasing process requirements could only be met at the Premium tier. We successfully removed auto renew, but Wistia would not agree to price lock or price increase cap language- so we opted for a 24 month agreement to lock in the discount for 2 years. "
Company with 201-1000 employeesA while ago
"We were able to push for a 40% discount on Premium due to tight budget restraints and increase in usage."
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