Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

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TechTarget

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

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How much does TechTarget cost?

Median buyer pays
$135,120
per year
Based on data from 26 purchases.
Median: $135,120
$35,000
$664,614
LowHigh
See detailed pricing for your specific purchase

About TechTarget

TechTarget Overview

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

TechTarget's 4 Products

Oceanos logo
Oceanos

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

Priority Engine logo
Priority Engine

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

TechTarget Content Marketing logo
TechTarget Content Marketing

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

TechTarget Qualified Sales Opportunities logo
TechTarget Qualified Sales Opportunities

Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.

Compare prices for similar companies

Supplier
TechTarget
HG Insights
Median Contract Value$135,120$55,008
Avg Savings-21.62%

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Vendr community insights for TechTarget

Company with 201-1000 employeesA while ago
"Supplier applied price lock on a 12 month renewal with decreased usage from last 24 month term. "
Company with 201-1000 employeesA while ago
"We received a 17% discount on this new purchase through mentioning other proposals and setting a firm budget. "
Company with 1-200 employeesA while ago
"We received a 17% discount on a new purchase for a custom package. "
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Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free