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Muck Rack

Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers.

|Visit muckrack.com

How much does Muck Rack cost?

Median buyer pays
$12,750
per year
Based on data from 55 purchases, with buyers saving 20% on average.
Median: $12,750
$8,520
$22,500
LowHigh
See detailed pricing for your specific purchase

About Muck Rack

Muck Rack Overview

Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers.

Muck Rack's 10 Products

Agencies: Premier logo
Agencies: Premier

For PR professionals seeking to enhance their media intelligence and strategy, Muck Rack's Premier offering provides advanced capabilities to monitor media coverage, track trends, and measure PR impact. This solution combines AI-driven data analysis with curated monitoring to deliver actionable insights that support business outcomes.

Agencies: Standard logo
Agencies: Standard

For businesses seeking to enhance their public relations strategies, Muck Rack offers a comprehensive platform that allows users to find and connect with journalists, track media coverage in real-time, and create detailed reports. This platform helps PR professionals and marketers manage their media presence more effectively by providing access to a vast journalist database and intuitive reporting tools.

Agencies: Starter logo
Agencies: Starter

Muck Rack Starter provides individual PR professionals with entry-level access to core media relations capabilities, including journalist database search, basic media monitoring, and pitching tools. It enables solo practitioners or small teams to identify relevant media contacts, track brand mentions, and execute foundational PR campaigns without the overhead of enterprise-level features.

Brands: Premier logo
Brands: Premier

Communications and PR teams seeking to centralize and analyze media coverage across traditional and digital outlets, understand industry trends, and derive actionable business insights can use Premier to access advanced media intelligence, curated executive digests, and proprietary analytics tools that automate reporting and provide customizable metrics on PR impact. The solution integrates AI-driven monitoring of over 600,000 global media sources, offers programmatic data access via API, and delivers curated content and insights to inform strategic decisions, with features such as comprehensive dashboards, competitive benchmarking, and brand reputation tracking.

Brands: Standard logo
Brands: Standard

Organizations

Brands: Starter logo
Brands: Starter

For public relations professionals, efficiently managing media outreach and monitoring is crucial. Muck Rack's Starter plan provides basic access to core features, including a comprehensive media database, real-time media monitoring capabilities, and tools for pitching and reporting.

Muck Rack Enterprise+ logo
Muck Rack Enterprise+

Information not available - I cannot locate a product specifically named "Muck Rack Enterprise+" on the official Muck Rack website based on available search results.

Muck Rack Professional logo
Muck Rack Professional

Enables public relations, communications, and media relations professionals to identify relevant journalists, manage outreach, and monitor earned media coverage from a unified platform. Core capabilities include a comprehensive media database, integrated pitching tools, campaign tracking, and real-time media monitoring to streamline processes and improve visibility into campaign results.

Muck Rack Small Business logo
Muck Rack Small Business

Enables small businesses and PR teams to identify relevant journalists, manage media contacts, and monitor press coverage through a centralized platform. Streamlines media list building, personalized pitching, and tracking of outreach outcomes to help organizations efficiently secure media coverage and manage public relations activities.

Muck Rack Strategic logo
Muck Rack Strategic

Muck Rack offers solutions designed to streamline public relations workflows, particularly through media monitoring, journalist insights, and AI-driven analytics. These tools help businesses manage their media presence effectively, track coverage, and make data-informed decisions.

Vendr community insights for Muck Rack

Company with 201-1000 employeesThis year
"5% discount approved off the Enterprise Strategic package price in addition to 5 comp users with the commitment of a case study."
Company with 201-1000 employeesThis year
"Muck Rack has increased prices for the first time in 13 years and they're implementing increases upon renewal across the board. They are willing to renew the first year flat if you agree to a multi-year contract but then will charge a 10% uplift for each additional year. For a 12 month contract, they offered us a 17% uplift option."
Company with 201-1000 employeesThis year
"In exchange for case study, I was able to get a 5% discount approved off the Enterprise Strategic package price in addition to 5 comp users "
Company with 201-1000 employeesThis year
"Muck Rack uses our product. We weren't able to get them to budge on price increases at renewal, but we were able to get them to renew with us earlier than expected."
Company with 201-1000 employeesThis year
"We saw a dramatic reduction in our PR team, so we were able to leverage that to reduce costs for our Muck Rack renewal. "
Company with 201-1000 employeesThis year
"Muck Rack and our org are mutual users. We were able to leverage this to attain some moderate savings."
Company with 201-1000 employeesThis year
"Supplier has moved away from unlimited users offering. Enterprise is up to 10 users and Strategic is now offered for up to 40 users, then all additional users will be charged. "
Company with 201-1000 employeesThis year
"We were able to avoid the 10% renewal increase upon request."
Company with 201-1000 employeesA while ago
"We were looking to switch from Cision to Muck Rack and had a bit of sticker shock at the initial pricing for this purchase. We were able to anchor on budget restrictions and competition (Meltwater and Notified specifically) to get a 50% discount on our new purchase. "
Company with 201-1000 employeesA while ago
"Resisting the proposed renewal increase, we strategically leveraged current economic conditions and our budget reductions to secure a flat renewal for a multi-year agreement."
Company with 201-1000 employeesA while ago
"Muck Rack said that they could not change our payment terms from Net 30 to Net 60 for our 12 month renewal term. With consistent push back from legal we were able to secure Net60 payment terms and the removal of uplift language from the agreement."
Company with 201-1000 employeesA while ago
"Professional Plan comes with 3 seats included, we were able to incorporate in another seat free of charge by committing to a 2 year deal. net 30 payments"
Company with 201-1000 employeesA while ago
"Was bale to secure a 20% discount by leveraging budget constraints and competitive bids "
Company with 201-1000 employeesA while ago
"We were able to leverage purchasing an add-on product (broadcast monitoring) to eliminate contractual uplift and eliminate future contractual uplift (brought to 0%) "
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