Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

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Vendr's purple icon logo

Keyplay

Keyplay is your new recipe for account research. As buyer rigor returns, we help companies tired of B2B waste ready to pursue GTM excellence. Unlike generic data providers and ABM vendors, Keyplay uses unique signals and modeling to research the right accounts and prioritize them your way, without the manual work.

|Visit keyplay.io

How much does Keyplay cost?

Median buyer pays
$24,500
per year
Based on data from 20 purchases.
Median: $24,500
$17,200
$30,265
LowHigh
See detailed pricing for your specific purchase

About Keyplay

Keyplay Overview

Keyplay is your new recipe for account research. As buyer rigor returns, we help companies tired of B2B waste ready to pursue GTM excellence. Unlike generic data providers and ABM vendors, Keyplay uses unique signals and modeling to research the right accounts and prioritize them your way, without the manual work.

Keyplay's 3 Products

Keyplay: Growth logo
Keyplay: Growth

For growing companies that need to find their ICP and prioritize accounts in the CRM.

Keyplay: List Builder logo
Keyplay: List Builder

For GTM operators who need to jumpstart outbound & LinkedIn Ads with quality accounts.

Keyplay: Scale logo
Keyplay: Scale

For sophisticated B2B companies that need to model their ICP across multiple markets.

Vendr community insights for Keyplay

Company with 201-1000 employeesThis year
"Due to the bundled pricing package, they often have a separate clause for discounting that typically ranges from 15-20%."
Company with 201-1000 employeesThis year
"We secured a 20% discount through getting multiple members of leadership involved to reiterate our budget for this new purchase."
Company with 201-1000 employeesThis year
"Negotiated an additional 10% discount leveraging quick signature"
Company with 201-1000 employeesThis year
"We were able to negotiate this new purchase down by 9k through leveraging a tight budget, being open to a case study, and EOQ signature date. "
Company with 201-1000 employeesA while ago
"We were able to secure a 35% discount on this renewal with KeyPlay due to growth of contract and specific competitive quotes. "
Company with 201-1000 employeesA while ago
"We are happy with the partnership with Keyplay but have not seen great economies of scale discounting which has led our finance team to want to review alternatives just to confirm the price is in line. "
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Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free