Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

Vendr's purple icon logo
Vendr's purple icon logo

Clay

Clay centralizes 100+ data sources, AI research, enrichment, and automated outreach to help GTM teams research, personalize, and scale prospecting.

|Visit clay.com

How much does Clay cost?

Median contract value
$29,800
per year
Based on data from 44 purchases.
Median: $29,800
$15,108
$110,912
LowHigh
See detailed pricing for your specific purchase
Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free
How does Clay price and package their products?
View pricing on Clay's website
Product: 
Free
$0Payment TermsMonthly or YearlyPopular Features1.2K credits/year, credits roll over

Compare prices for similar companies

Supplier
Clay
Cognism
Median Contract Value$29,800$34,500
Avg Savings-25.91%

Negotiating with Clay

Negotiation Tips

Presenting competition as an alternative has shown great effectiveness in negotiations. Highlight any comparable vendor quotes that are significantly lower, as this will create urgency for the current supplier to compete on price. Specifically mention the functionality you are evaluating and the quoted figures to press for better terms.
Request the removal of auto-renewal clauses due to finance/legal compliance. Emphasizing that you cannot proceed with any contract that includes an auto-renewal can help leverage better terms. This tactic can simplify future negotiations and offer more flexibility in controlling costs.
Anchor your negotiations by stating that you were not expecting any uplift based on your budget and historical contractual agreements. Pressure on the notion that long-standing partnerships typically reward increasing volume with lower rates rather than upping prices.
Request a detailed usage report to validate how much of the service you actually use. If you find underutilization, leverage this with your current supplier to negotiate better pricing or credits for unused services, ensuring that you are not overpaying for features you don't utilize.
Offer to act as a reference or participate in a case study in exchange for better pricing. This will not only increase your value to the vendor but can also help you secure monetary concessions or better service terms in return.

Considerations when buying Clay

OwnershipClay Labs Inc.
Fiscal year endDecember 31
Best months to buyJanuary, April, October
Payment TermsMonthly billing, Annual billing, Credits roll over up to 2x
Upgrades/downgradesYes, Clay offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Clay

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
Clay kept our 10% discount on our Pro Subscription Plan in place at our renewal.
Company with 201-1000 employeesThis year
We received a 10% discount on our new purchase with Clay.
Company with 201-1000 employeesThis year
Clay's online terms stipulate auto-renewal at then-current rates, worth requesting removal
Company with 201-1000 employeesThis year
We were able to get Clay to decrease the number of credits to 950k for the enterprise plan (though they said previously 1m was floor) in exchange for annual upfront payment.
Company with 201-1000 employeesThis year
Clay will offer semi annual billing terms in exchange for having half the credits available upfront and the other half mid year.
Company with 201-1000 employeesThis year
Clay typically does not do contractual agreements, rather most of their users are on a month to month basis.
Company with 201-1000 employeesA while ago
We were able to negotiate our implementation costs down by 50% through agreeing to a multi-year contract.
Company with 201-1000 employeesA while ago
We were able to get our implementation costs lowered by $30,000 through agreeing to an EOM signature date and leveraging a tight budget for the new purchase.
Company with 201-1000 employeesA while ago
We were able to get implementation lowered from $45,000 to $15,000.

Additional Info

What is Clay?

Clay centralizes 100+ data sources, AI research, enrichment, and automated outreach to help GTM teams research, personalize, and scale prospecting.
Clay's 5 Product
Clay: Pro
Sales and marketing teams can streamline lead prospecting and customer data enrichment by automating workflows, integrating CRM systems, and accessing premium data sources. Key capabilities include multi-channel lead generation, real-time data updates, customizable automation templates, and direct CRM integrations, enabling more efficient go-to-market operations and improved sales efficiency.
Clay: Starter
Teams seeking to build high-quality lead lists can streamline prospecting and enrich contact data using access to over 100 integrated data providers, including phone number enrichments. Essential automation features enable individuals to quickly research and organize prospects, facilitating efficient outreach while managing usage with flexible credit limits.
Clay: Enterprise
For organizations that require advanced data enrichment, workflow customization, and integration at scale, this product provides automated lead generation, real-time company and people data, and AI-powered prospecting. Key capabilities include unlimited API access, custom automation templates, dedicated support channels, hourly data sync, and features supporting enhanced security and analytics.
Think we got something wrong? Let’s make it right — contact us at support@vendr.com