8 ZoomInfo Alternatives & Competitors in 2025

ZoomInfo is a leading business intelligence solution with an array of tools spanning sales, marketing, and operations teams.

Sales teams across industries leverage ZoomInfo to boost their productivity — from finding high-quality contact information to closing more deals with the help of buyer intent data.

As a market leader, ZoomInfo has numerous competitors. In this guide, we will break down eight companies like ZoomInfo to help you make a more informed decision.

1. 6Sense
2. Apollo
3. LeadIQ
4. Cognism
5. Lusha
6. LeadFuze
7. Hunter
8. Clearbit (now HubSpot)

Most sales intelligence tools don't publish pricing, which makes it hard to compare costs. Ruth, Vendr's free AI pricing agent, can give you estimates across ZoomInfo and its alternatives based on real contract data
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To help you better understand the top Zoominfo competitors and alternatives, this guide will cover key features and pricing breakdowns for: 

1. 6sense

6sense is an Account-Based Marketing (ABM) platform that uses AI to gather and analyze anonymous buying signals. These signals, such as online research, help sales and marketing understand the size of their potential customer base.

Key features

• Build multichannel ad campaigns that reach the right buyers with less spend. 
• Search an extensive database using purchase intent signals. 
• Understand the role each decision-maker plays in their company’s buying committee. 

Who is it for?

6sense is a solution for B2B marketing and sales teams at midsized to large enterprises, especially those that prioritize high-tech, data-driven methodology.

6sense pricing breakdown

A free account is available for those looking for access to B2B profiles, emails, and phone numbers. Although 6sense doesn’t publicly disclose its pricing, Vendr data shows a median annual contract value (ACV) of $97,000.

There's a wide range depending on your setup - use Vendr's pricing agent to see what 6sense should cost for your team.

Unique selling points & considerations

6sense’s use of AI allows sales and marketing teams to direct their efforts to the right buyers and channels. This decreases opportunity costs by up to 40% and can double deal sizes.

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Implementing 6sense usually takes less than three months. Most customers see a return on their investment six months into using the platform. Similar to ZoomInfo, 6Sense is a Vendr Verified supplier, which means they lead with great pricing and customers who use them are highly satisfied. 

2. Apollo

Apollo is a sales platform for prospecting, engaging buyers, and managing deals. The platform also includes analytics to improve sales team performance.

Key features

• Access a B2B database with over 275 million prospects and behavioral, demographic, and firmographic data.
• Engage prospects with AI-powered sequences that include emails, phone calls, and LinkedIn outreach.
• Use AI to analyze sales calls, extract common trends, and easily find key information.

Who is it for?

Apollo primarily serves B2B sales teams at midsized to large enterprises and is popular in professional services sectors such as consulting, finance, legal, and marketing.

Apollo pricing breakdown

A free trial is available for those who want to try out Apollo’s features before buying. Paid annual plans start at $49 per user per month and go up to $119. For businesses, Vendr data indicates a median ACV of $17,000. Check what Apollo should cost for your setup.

Unique selling points & considerations

The platform uses lead scoring for easier prioritization. In addition, users can design their own AI scoring model to get better results.

3. LeadIQ

LeadIQ is a B2B prospecting platform. With LeadIQ, salespeople find contact data, determine the best time for outreach, and compose messages.

Key features

• Install the Chrome extension to capture prospect information from LinkedIn Sales Navigator.
• Integrate the platform with Salesforce, Hubspot, Gmail, Gong, Salesloft, and Outreach.
• Get alerted to sales triggers such as prospects changing employers or company news.

Who is it for?

LeadIQ is popular among small to midsized Businesses (SMBs) and midsized enterprises with smaller sales teams and more straightforward sales processes. 

LeadIQ pricing breakdown

A free plan is available for those who want a small amount of lead emails and phone numbers each month. Paid annual plans range from $39 to $79 per user per month.

Enterprise customers can get a custom quote. According to Vendr data, business customers have a median ACV of $34,000. Ruth can give you an estimate for your business based on real LeadIQ contract data.

Unique selling points & considerations

LeadIQ refreshes and enriches Salesforce data sets, giving sales teams access to more accurate data. It includes LinkedIn URLs, business email domains, and job titles.

4. Cognism

Cognism is a sales intelligence platform. It allows companies to build sales prospecting lists and clean and enrich their CRMs with quality data.

Key features

• Access prospect data from all over the world, including APAC and EMEA.
• Use the Cognism Chrome Extension to capture data from company websites, LinkedIn, Hubspot, Outreach, and Salesforce.
• Leverage intent data from Bombora to target ready-to-buy accounts. 

Who is it for?

Cognism’s platform serves sales, marketing, and other go-to-market (GTM) teams at midsized and enterprise companies with sophisticated sales and marketing operations.

Cognism pricing breakdown

Cognism pricing is not public but Ruth can give you an estimate based on real Cognism contract data

Unique selling points & considerations

Cognism verifies mobile phone numbers, improving data accuracy and allowing sales teams to connect with more prospects. 

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Some user reviews suggest pricing could be more affordable for smaller companies.

5. Lusha

Lusha is a sales intelligence platform. Organizations use it to find prospects, access intent data, and engage contacts.

Key features

• Adjust sequences to the prospect’s time zone to engage them at the right time.
• Start prospecting right away thanks to a simple platform requiring little training.
• Integrate with Salesforce, Hubspot, Outreach, Microsoft Dynamics, and other CRM platforms.

Who is it for?

Lusha serves sales, marketing, RevOps, and recruiting teams at SMBs and growth-stage startups.  

Lusha pricing breakdown

A free plan is available for those who want a small amount of lead emails and phone numbers each month. Paid annual plans start at $36 up to $59 per user per month.

Vendr data indicates a median ACV of $15,000 for business contracts. Check what Lusha should cost for your team.

Unique selling points & considerations

Lusha runs data through a seven-step verification system to increase the platform’s accuracy rate. However, some reviewers point to its lack of search filters as an area for improvement.

6. LeadFuze

LeadFuze is an easy-to-use lead generation tool. 

Key features

• Run highly targeted searches to find new prospects.
• Use the “Ignore List” to avoid current customers, contacts, and competitors.
• Reach more contacts with double email verification.

Who is it for?

LeadFuze is designed for sales and marketing teams at SMBs and midsized enterprises that rely on outbound strategies. 

LeadFuze pricing breakdown

Plans range from $147 to $397 per month. Custom plans are also available - see what LeadFuze should cost based on your needs.

Unique selling points & considerations

LeadFuze’s AI assistant (Fuzebot) automatically adds new prospects to a contact list. The platform also has CRM integrations.

According to some users, the list size is too limited.

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7. Hunter

Hunter is an email outreach platform. It offers a B2B contact database with an email finder and verifier, as well as a tool for generating cold email campaigns.

Key features

• Use intent data to filter prospects and identify ready-to-buy accounts.
• Install the Google Sheets add-on to verify emails in your spreadsheets.
• Connect Hunter to your CRM, web browser, email service provider, and a variety of other apps.

Who is it for?

Hunter is designed for sales, marketing, and recruiting teams at SMBs and startups that rely on cold outreach and other outbound strategies. 

Hunter pricing breakdown

A free plan is available for those who want to experiment with email searches and verifications. Annual paid plans range from $34 to $349 per month. Get a free estimate on what Hunter should cost you.

Unique selling points & considerations

Hunter allows users to save their search criteria for their ideal customer and continuously access a list of relevant prospects. A potential downside to consider is a reported lack of company data outside of the US.

8. Clearbit

Clearbit - now part of HubSpot - provides B2B sales intelligence and data enrichment with over 100 data points, including revenue, tech stack, and employee count. Since the acquisition, Clearbit's capabilities are increasingly integrated into HubSpot's platform.

Key features

• Access global B2B data in any language.
• Install a piece of JavaScript code to your website to uncover companies visiting your domain.
• Keep your lists up-to-date with real-time refreshing.

Who is it for?

Clearbit is built for B2B sales and marketing teams, particularly those already in the HubSpot ecosystem. Since the HubSpot acquisition, it's worth evaluating whether you'd get more value from Clearbit standalone or as part of a broader HubSpot package.

Clearbit pricing breakdown

Clearbit pricing plans are not public. According to Vendr data, the median ACV for businesses is $36,000 but pricing may shift as Clearbit integrates further into HubSpot's product and packaging. Ruth can give you an up-to-date estimate.

Unique selling points & considerations

Clearbit can handle large contact databases. However, some reviews report that recent user interface changes have made using the platform more challenging.

Navigate sales intelligence tools with Vendr

Most tools in this category don't publish pricing, and the ones that do show list prices that rarely reflect what companies actually pay. The real cost depends on your credit volume, seat count, data needs, and how you negotiate.

Ruth, Vendr's free AI pricing agent, draws on thousands of real contracts to give you estimates across ZoomInfo, 6sense, Apollo, and the rest — so you can compare on cost, not just features. For a write-up of our pricing and negotiation insights, check out our ZoomInfo Guide.

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ZoomInfo Alternatives FAQs

Here are some of the most common questions that arise from those comparing ZoomInfo alternatives. 

What kind of tool is ZoomInfo?

ZoomInfo is a business intelligence tool. The company’s GTM platform supports small businesses and enterprises alike with solutions for sales, marketing, recruiting, and operations. 

Which companies offer similar services for B2B lead generation?

Top alternatives include Apollo, Seamless.AI, Lead411, Rocketreach, UpLead, and SalesIntel. Some include built-in email outreach and VoIP, making them more end-to-end compared to ZoomInfo's focus on data and intelligence. Pricing varies significantly across all of them — Ruth can help you compare costs based on your specific needs.

When should I use Lusha instead of ZoomInfo?

Lusha is generally easier to set up and better suited for smaller teams, while ZoomInfo offers a more extensive contact database, particularly in North America. Both offer free trials, so it's worth testing each. If cost is a deciding factor, Ruth can show you what both tools should cost for your usage.

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